The Indispensable Value of Communications Professionals
When times get tough, it seems communications, marketing, or public relations professionals are always the first ones on the chopping block. We get the need to keep your budgets tight, but not having the benefits of comms professionals to help you execute strategic communications could seriously hurt your efforts to build and maintain your brand’s reputation.
Are communication professionals an invaluable part of any thriving team? Absolutely and here’s why…
They Help Control and Shape the Narrative
In this age of social media and fast-paced stories, perception becomes a reality. If you don't have someone skilled at crafting and disseminating your messaging, you're at the mercy of whatever narratives emerge naturally. With a comms expert on your side, you can be proactive in shaping how your brand is perceived and understood. Great communicators help tell your story instead of defending your weakness.
They Keep you Connected and Help Build Relationships
Good communication is all about fostering relationships. Whether it’s with the media, influencers, or prospective customers and partners, a talented comms person can open doors, generate excitement, and create opportunities through their network and skills. Don't underestimate the power of these relationships. These connections will make or break businesses. Effective messaging and strategic relationships go hand in hand. Without meaningful connections, you're speaking to an empty room.
Your Communications Needs are Always Top of Mind
Unless your company focuses solely on communications, it's easy for public relations/marketing tasks to get put on the back burner among all your other priorities. Having a dedicated comms pro means your messaging will get constant attention to ensure it is effectively communicated, preventing delays and maintaining your brands strong presence in the media.
They Bring Specialized Expertise
Effective communication requires a particular skill set. Communication specialists bring a wide range of skills to the table, from exceptional writing and media training to effective crisis management. They are trained professionals with a deep understanding of strategic communication and media relations and can provide valuable advice on how to handle public-facing crises.
Communication professionals help you execute a strategic communications plan to control and manage your business’s reputation, handle social media, and can also handle crisis communications. At the end of the day, the investment in a top-notch communications lead pays massive dividends. They'll amplify your voice, cultivate valuable relationships, and prevent you from making embarrassing and costly missteps, and they're worth it!
If you need help managing your marketing or communications strategic plans but don’t have dedicated staff, ReBirth is here to help! Connect with us today, and let us elevate your brand!
Written by: Valerie Wilson
